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Foreword: Why are your public account tweets always ignored?

In the era of information explosion, the number of Weixin Official Accounts is pouring in like a flood, but users 'time is limited. How to make your push stand out and attract users 'attention? This article will provide you with a complete set of optimization solutions from content creation, push strategies to data analysis, etc., so that the push effect of your public account can be improved to a higher level!

1. Content is king: Creating high-value content

(1) Clarify user needs and accurately locate content directions

The key to the success of Weixin Official Accounts lies in whether they can meet the actual needs of users. Just like the Analects of Confucius says that those who know are not as good as those who are good, only by understanding what users really want can we create content that appeals to them.

Method 1: User survey method

Through questionnaires, message interactions, etc., you can understand the interests and pain points of fans.

Method 2: Data analysis method

Use the background data of Weixin Official Accounts to analyze users 'reading habits and preferences, and then adjust the content direction.

(2) Diversified content and forms

The content form of Weixin Official Accounts should not be limited to text. It can attract users through various forms such as combination of text and text, Short Video, and audio explanations. Just like the method of Fu Bi Xing in the Book of Songs, diverse expressions are easier to move people's hearts.

Case sharing:

A certain science and technology public account has successfully attracted the attention of a large number of young fans by making interesting popular science videos.

(3) Focus on the practicality and depth of content

When users subscribe to Weixin Official Accounts, they often want to obtain valuable information. Whether it is knowledge sharing, life skills or industry insights, the content needs to have a certain depth and practicality.

Method:

Push an in-depth article every week, such as industry trend analysis or dry goods guide.

Combine hot events and write exclusive interpretation articles to enhance users 'interest in reading.

2. Push strategy optimization: Make every message hit accurately

(1) Master the golden rule of push time

Timing is everything. The timing of push is crucial. Reasonably arranging push time according to users 'behavioral habits can significantly increase the open rate of content.

Data reference:

The best push times on weekdays are 7:30-8:30 a.m.(commuting) and 18:00-21:00 p.m.(rest time).

On weekends, it is recommended to choose 9:00-11:00 a.m. or 14:00-16:00 p.m. to avoid the fatigue of the weekday.

(2) Headlines are risky, but creative titles are more reliable

An attractive title is the key to successful push. Avoid using exaggerated words such as shocking stories and turn to more creative and attractive titles, which will not only arouse user interest but will not be penalized by platform algorithms.

Method:

Use a question title, such as your mobile phone is secretly consuming electricity, but you don't realize it?

Combine hot topics such as ChatGPT is here! Is your job still safe?

(3) Push frequency should be moderate

Push too frequently can easily make users feel bored, and push too little can make it difficult to attract attention. Find the best push frequency based on the content type and user activity of the public account.

Suggestion:

Public accounts that favor dry goods content can be pushed 3-4 times a week.

Entertainment information public accounts can be pushed 1-2 times a day to keep them fresh.

3. Interactive operations: Let users become your loyal fans

(1) Interact with users regularly

Replying to users 'messages, comments or private messages can effectively enhance users' sense of participation and loyalty. Just like "Analects of Confucius" said there is no class, treat each user should be sincere to treat.

Method:

Set a fixed interactive topic every week to encourage users to leave messages and share.

For actively interacting users, small gifts or exclusive benefits can be given from time to time.

(2) Use circle of friends to spread

The content of Weixin Official Accounts can be spread through circles of friends to expand influence. Encourage fans to forward articles to their circles of friends and provide reward mechanisms, such as forwarding polite activities.

Case:

A beauty brand successfully attracted a large number of users to participate in forwarding by forwarding the event of winning trial clothes.

4. Data analysis and optimization

(1) Focus on key indicators

The background data of Weixin Official Accounts can help you understand the performance of the content. Focus on the following indicators:

Readings: The number of times an article has been opened.

Like rate: Whether the article resonates with users.

Sharing rate: Content that users are willing to spread is more valuable.

Message interactions: An important reflection of user engagement.

(2) Regular review and adjustment

Based on data analysis results, continuously optimize content directions and push strategies. For example:

If the reading volume of a certain type of article is low, you can try to change the content form or adjust the topic selection.

If the push effect is not good during a certain period of time, you can try to adjust the push time.

5. User operations: Building long-term relationships

(1) Group management

Classify and manage fans based on user interests and behaviors. For example:

Divide users who are interested in science and technology articles into a group.

Divide users who like life skills into another group.

Improve users 'reading experience and stickiness through accurate content push.

(2) Membership system or exclusive benefits

Establish a membership system to provide users with exclusive benefits, such as member-exclusive content, discounts, etc. This will not only enhance users 'sense of belonging, but also increase the conversion rate of public accounts.

Conclusion: Optimization is a long-term process

The push effect of Weixin Official Accounts is not an overnight event and requires continuous efforts and adjustments. Through precise content positioning, scientific push strategies, efficient user interaction and data analysis support, you can gradually increase the influence and user stickiness of public accounts. Remember, content is king, and only content that truly meets user needs can stand out in the highly competitive WeChat ecosystem!